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The following sets forth the policies for the collection and use of personally identifiable information ("Information") by Bluekeel LLC  in connection with its operation of the Web site located at WWW.MYCREDITTREE.COM (the "Site").  Bluekeel LLC takes its obligations regarding privacy very seriously, and it wants to ensure users are fully informed about the Information they are providing to it.

Collection of Information.
In connection with the Site, Bluekeel LLC may collect Information in the following ways:

  • Through registration forms filled out by a user on the Site
  • Through Information provided by a user in connection with the purchase of products or services on the Site
  • Through the maintenance and analysis of Web server logs
  • Via e-mail sent by a user to Bluekeel LLC
  • Through the use by Bluekeel LLC of third-party databases from which user Information is extracted and combined with Information obtained by Bluekeel LLC through other means.

Bluekeel LLC may also collect non-personally identifiable information from users via "cookies" (small text files placed by Bluekeel LLC on user computers), single-pixel GIF image files (also called “Web beacons”), Web server log analysis and other similar technological means.  Such non-personally identifiable information may be used to track site trends and enhance the user experience, and may be shared with third parties.
To the extent third parties may place advertising on the Site, such third parties may utilize cookies or other technological means within the advertising to collect and utilize non-personally identifiable information.  Bluekeel LLC is not responsible for information collected by third parties in this manner, nor for the collection or use of Information by other sites to which the Site is linked.

Types of Information Collected by Bluekeel LLC.
The following types of Information about a user are among those that may be collected by Bluekeel LLC in connection with the Site:

  • Name
  • Postal address
  • E-mail address
  • Telephone number
  • Cellular telephone number
  • IP Address
  • Referring site
  • Other technical information collected by the Site’s servers.

No Collection of Information from Children.
The Site is not intended for users under the age of 18, nor does Bluekeel LLC knowingly collect or retain Information in connection with the Site from children under the age of 13.

Use of Information.
Bluekeel LLC may use Information collected in connection with the Site in the following ways:

  • To provide requested information, products and services to users
  • To improve the user experience with the Site
  • In connection with the operation of the Site and Bluekeel LLC’s internal business
  • In connection with other Sites or offline businesses owned or operated by Bluekeel LLC
  • To contact users about products and services offered by Bluekeel LLC as well as selected third parties.
  • To provide to third parties for data processing in relation to services or information requested by users
  • To provide to third parties whose products and services have been requested by users

In order to do the foregoing, Bluekeel LLC may provide your Information to trusted third parties, including but not limited to selected third party marketers and vendors as well as third party contractors providing services to Bluekeel LLC for the operation of the Site and its business, communication services and fulfillment of orders.  Bluekeel LLC will use commercially reasonable efforts to limit use of the Information by such third parties to the specific uses set forth above.  Bluekeel LLC also utilizes electronic and physical security to reduce the risk of improper access to or manipulation of Information during transmission and storage, but cannot guarantee the security or integrity of the Information.
Bluekeel LLC may also disclose Information when it determines it is necessary to comply with applicable laws or regulations or protect the interests or safety of Bluekeel LLC, its customers, or other visitors to the Site.

Access to Information.
Users may modify and correct certain Information through a written request sent to Bluekeel LLC, 899 Skokie Blvd, Ste 340, Northbrook, IL 60062.

Changes to this Privacy Policy.
Bluekeel LLC reserves the right to revise and update this Privacy Policy at any time. Any such revisions will be effective on the date of posting to the Site, and will apply to all information collected by Bluekeel LLC both prior to and following the effective date. Your use of the Site following any such revisions will be deemed your acceptance of such revisions. Users should periodically visit this page to review the current policies with regard to Information.

Opting Out from Offers from Bluekeel LLC.
At any time, a user may opt out from receiving future offers from Bluekeel LLC by following the instructions contained within each marketing communication.  Such opting out will not apply to any communications from third parties to whom Bluekeel LLC may have provided Information regarding the user.  Third parties’ use of the Information is subject to such parties’ own privacy policies, for which Bluekeel LLC shall not be responsible.

Your California Privacy Rights.
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of Bluekeel LLC who are California residents to request certain information regarding Bluekeel LLC’s disclosure of personal information for their direct marketing purposes. To make such a request, please write to: Bluekeel LLC, 899 Skokie Blvd, Ste 340, Northbrook, IL 60062.  Within thirty days of receiving such a request, Bluekeel LLC will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year.  Bluekeel LLC reserves its right not to respond to requests submitted other than to the address specified in this paragraph.

Policy Last Revised: September 1, 2010

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